These days, people talk to each other through social networks and other apps that let them talk right away.
But no matter how much you like this way of communicating, it’s hard to write a personalized email, which makes the reader smile with excitement.
However, this serves as a game-changer for any business. Yes, in this digital age, the way customers feel about your personalized email marketing can mean the difference between success and failure.
So, how does that work? You will have to write down a few fundamental facts about your consumer and add that personal feel to your email messages.
10 Tips to boost customer success through personalized email marketing
Personalization makes people feel special and warm. And this is what a customized email is meant to do! Continue reading to learn how to write personalized emails.
1. Ask the most crucial question: To who is the message for?
Targeting the right people is the most essential component of a successful personalized email campaign. Your target market caters to what types of buyer personas, and how would you best meet their needs?
To find out, you should make buyer personas premised on your company’s portfolio and figure out who your elective consumer is.
What are their professions, what sort of way of life do they have, and what kind of lifestyles do they lead?
If you address these questions, you’ll be one step closer to figuring out to who you should write your personalized messages.
Another way here is to use customizable segmentation via affordable convertkit alternatives. These content-led email templates enable you to add tags to your subscribers based on their persona.
You can then use those tags or other information to create customized segments that help you target your audience more effectively.
How customer targeting enables you to personalize emails for different audiences?
Meeting the needs of your particular demographic will make a huge difference in how many people open and respond to your messages.
People will talk to you in different ways at different times. In some instances, you would have to respond in a professional way while a few people will happily concede to converse in an informal manner.
For example, the modern young generation would rather consider to interact via texts in a laidback and flexible manner. However, older individuals are inclined toward a little formality.
For example, you might have to begin an email with “Dear Madam/Sir” or “Dear Mr./Ms. Again, email is a also an easier way to talk to people informally.
In particular, an informal communication style is intended to make the consumer feel like s/he is speaking to a friend.
Even so, you will make sure that both you plus your prospect or former buyer are along the same lines. Once they feel like that, you will be certain that they won’t think twice about buying your products.
2. Customize emails based on how people act at different stages of the sales funnel
Alright, this phase needs extra financing because you’ll have to use marketing automation systems to measure your buyers’ behavior.
The buying journey is lengthy, so there’s always a possibility a few of your consumers might not have the required intention of ending it. At some points in the sales funnel, you might not offer them something they want.
The best part is that customers who don’t finish their journey could be brought back.
Such emails serve as a brilliant choice when you aim to sign up a new buyer, remind existing customers who haven’t bought any product for some time, and tell them about an event they have been invited to.
In this manner, you are communicating directly to people, and not to all the consumers who have signed up.
3. Focus on your subject line
Given that most people use mobile phones to open their email accounts, the focus on composing engaging subject lines has increased substantially.
Subject lines serve as the dominant make-or-break component of personalized email composing, and therefore, yours must be as competent and enticing as possible.
You could insert a CTA (call to action) or an intriguing question in your subject and address the recipient with his/her first name or title — to highlight your personalization efforts.
Nevertheless, you must avoid utilizing special characters, words that are completely capitalized, and incorrect claims plus clickbait.
Such actions will coerce readers into marking your emails as spam, which shall result in email services flagging your email address.
4. Write pronouns that are specific to you all over your copy
Personal pronouns ought to be part of your written text if you want your emails to feel as meaningful as possible.
Phrases that recognize the receiver by title and regard people as little more than simply another email on your roster can work miracles for marketing and sales.
Pronouns you must effectively use are “you”, “we”, “us”, and “yourself”, among others. These would make your message much more captivating to view, provided that the recipient is no longer only a neutral bystander but an active consumer.
5. Pair your writing with relevant pictures and other resources
A key to creating authenticity with your receivers through customization is to stretch your attempts to multimedia as well as other assets.
Including personalized videos and images in your email messages will indicate that you care about your user’s interaction with your label.
Likewise, including PDFs, eBooks, or URLs to your blogs will enable them to engage with your brand more in their own time.
This can greatly enhance the allure of using your company’s products and services. It will also help in establishing a good brand image for the company.
Ensure that the media you are using in your messages is personal and unique. But if you use stock pictures or videos, you won’t be able to get the same effect.
6. Use interactive content to personalize emails well
Today, subscribers don’t like it when email messages in their mailboxes aren’t relevant. If you continue to send people emails about products they don’t want, you might lose a great lead.
Dynamic content helps companies in sending different emails as per the preferences or the previous actions of the customers. It also saves time for businesses by letting them send relevant emails to all of their users at once.
For instance, a multinational corporation can build brand awareness in the nearby store that is closest to where the consumer is.
A clothing brand can have text and images which shift depending on the gender of the customer. So, emails to males and females will have different things in them. Your organic reach and return on investment (ROI) will go up as your consumers recognize that your email messages are always meaningful to them.
7. Give product suggestions
It’d be best if people bought what we told them to buy. And yet, in truth, they only purchase suggested products, which match the ones bought earlier or cater to their preferences.
With the assistance of ESPs (Emotional Selling Proposition), you can incorporate recent purchases and the browsing habits of your consumers into the email campaigns.
By making your emails more relevant, you would see your profits increase.
8. Look at the metrics such as open rates
Considering that you are willing to run marketing emails in a group, you must also contemplate utilizing shared mailbox metrics to further optimize your customization.
When you do this on a dedicated platform, you can monitor email insights and discover how users engage with your material.
This will allow you to determine what performs and what doesn’t in your personalized marketing, enabling you to polish up any undesired slowdowns early on.
A sharable mailbox also can assist to monitor email open rates and synchronize email campaign processes with your colleagues from a central location.
Collectively, these functionalities will standardize your emailing strategy and also let you concentrate on what is most important.
9. Make cart abandonment emails unique
People leave $4 trillion worth of money in their shopping carts every year. The good thing is that 65 per cent of customers who abandoned their shopping carts can be brought back within 24 hours.
An email sent only 1 hour after a cart was left empty gets a 40 per cent open rate, which is the maximum of any time frame. [Source]
By making cart-abandonment messages more personal, you can make sure that customers get quality information and knowledge.
Content-wise, you could give discounts on the products in the basket, free delivery, or recommend assisting them throughout the procedure.
This will make the message as effective as possible and encourage your customers to get back to their carts.
10. Make creative, personalized emails for re-engagement
It’s your job to find the subscribers who haven’t done anything in a while and then notify them in a quick and clear way about how good you are.
Now is your opportunity to distribute relevant information, supplemented by a customized offer or incentive to motivate them to again engage with the brand.
Tailored re-engagement emails keep customers coming back, and they are much more effective than simple compelling texts.
Accordingly, select appealing subject lines, send interesting content accompanied by a CTA and drive your customers to engage again.
Conclusion
Customization is the primary step that makes sense to ensure that email marketing is still useful in the modern world.
Even though it seems amateurish to identify your receivers by title or an individual pronoun, people are very used to informal dialogue and personalized writing.
Find out who your readership is and start making changes to your writing style to meet their needs.
Before you realize it, you will already have created a suitable middle road between competent, sales-oriented communications and personalized composing that will be a win-win solution for both parties.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.
