Financial Planners taking part in a recent Personal Finance Society poll say that coaching their clients to be more savvy about money is the most enjoyable part of being a professional in 2022.
The professional body revealed that 43% of 180 members surveyed, the highest percentage, said that the favourite part of their working day was coaching clients.
Coaching clients involves “informing and empowering” clients so that they feel confident enough to make their own financial decisions, the PFS said.
Financial coaching also requires a focus on the behavioural and emotional aspects of money, according to the PFS.
Keeping clients on track to achieve their financial and life goals was the most enjoyable part of being a Financial Planning professional for 28% of the Personal Finance Society members polled.
One in five Financial Planners said the highlight of their working day was providing bespoke options to their clients and 9% revealed that using cashflow modelling was the most enjoyable part of offering advice.
Sarah Lord, President of the Personal Finance Society, said: “As young people prepare to pick-up their GCSE and A Level results this is a timely reminder of how a career in Financial Planning is massively rewarding. This career allows you to help people plan and achieve their life goals.
“The delivery of life-focused Financial Planning is personal and takes on the personality of the individuals and businesses delivering it, which is why it is great to get a snapshot of our membership’s different preferences for ways of helping clients achieve their life goals.”
