“This is a big deal because a lot of Canadians want to keep cash on hand and keep it in something liquid that they can easily get in and out of. GICs don’t let you do that. If you cash out your GIC early, you lose all the interest that you accrued over time. Cash ETFs offer a pretty good rate of return. They’re yielding about 3% right now. But banks really prefer to put their clients into term deposits and GICs because they’re a cheap and easy source of capital. They’re cheap because banks pay very little interest on them. They’re easy because banks already have the clients. And it is capital because banks use that money to make more money when they loan it at a higher rate.”
Genyk said banks have two options. They can make their cash deposits and GICS more attractive to clients, which they won’t do since it will cost them more interest. Or they can prohibit clients from accessing cash ETFs, which they now have done, even though they could lose some clients.
Genyk, whose Evermore is a new Canadian asset management company, fears this may be the first domino to fall. Given the new know your product rules, banks have already started limiting the mutual funds their advisors can sell. They’re also expanding their ETF offerings.
“So, I think it is possible that, someday, banks might require their advisors to only use bank-issued ETFs,” he said.
He said there are three reasons why that’s a bad idea for clients. The first is they now may be presented with sub-optimal options since no bank has the best ETF in every category The second is they may face higher fees since banks may not be motivated to offer low-free products “if they’re the only game in town”. Finally limiting competition reduces innovation.