Tuesday, September 13, 2022
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A Frantic Housing Market Searches the Internet to Cash In



With housing inventory low and demand high, the U.S housing market is experiencing a seller’s market. The desire to sell is so strong that Internet searches for “sell my house” exploded by 147% as of July 2022.

Luxury real estate platform RubyHome, which analyzed the Google data, revealed that searches for ‘sell my house for cash’ is also at an all-time high.

The U.S Housing Market

It’s easy to understand why anyone would want to sell or downsize. For many Americans, selling their home and cashing in is a reasonable financial choice. Property costs are rising, even for current homeowners, and there are fears of a looming recession. This also creates barriers to refinancing homes, given that high-interest rates could have a net-neutral or detrimental effect on mortgage payments.

A spokesperson from RubyHome commented on the data analysis:

“With the rate of inflation skyrocketing in recent years, the value of a house has increased massively, meaning homeowners and sellers are in a prime position to reap the benefits, especially with any money left over from selling a property being able to help towards the growing costs of everyday items.”

Which Areas Are Looking to Sell the Most?

Given the current climate, it’s no wonder current homeowners are interested in selling. But this trend of increased Internet searches is not evenly distributed across the country. The top ten states doing the most searching to sell are:

  1. Mississippi
  2. Connecticut
  3. Virginia
  4. Wyoming
  5. Florida
  6. Iowa
  7. New Mexico
  8. North Carolina
  9. New York
  10. Kentucky

This list represents a mix of states without income taxes (Florida) and those with high-income taxes (New York) and states with low property taxes (New Mexico), and those with high property taxes (Connecticut).

While this list includes states in every part of the country, the desire to sell is not focused on one particular area. Each state listed has a very different cost of living and tax burden and represents a range of average income levels of its citizens. These factors indicate a universal interest in selling independent of location and cost of living.

How Are Buyers Affected?

The spokesperson from RubyHome spokesperson commented further on the data:

“Affordable housing has become increasingly challenging to come across throughout America, and it will be interesting to see if these figures translate into actual sales and what this may mean for the housing market.”

The factors that make it favorable for a homeowner to sell are the same ones that work against those looking to buy.

Americans looking to buy a home must contend with mortgage rates that are 5.5% (up from 2.8% last year). Low housing inventory and high demand lead to bidding wars and homes that sell far above the asking price. Then there is inflation. According to Zillow, housing prices are up by approximately 20.7%, with the average cost of a home coming in at $350,000.

What Does All Of This Mean?

The current climate, level of demand, and possibility of a recession have made it more important for Americans to find ways to maintain financial stability. Downsizing from a real estate standpoint is one way to reduce debt, pay bills and save for the future.

With so many factors in play, it’s unclear how long current housing prices will remain at this level. Since so many people are interested in selling, there could be a cooling effect. In fact, according to data by Redfin, as of August, things are already starting to level off. For the first time since March 2021, they are seeing the average home sell below the asking price.

This data represents home prices around the country and does not indicate a trend in one particular area. Multiple factors could be contributing to the sudden shift, including increased inventory due to those Internet searches, a change in buyer demand, or decreasing affordability because of interest rates and inflation. As we move into the fall/winter season, the housing market tends to cool off, so the time of year could also be a factor.

In Summary

If it is becoming financially challenging to maintain your home, consider selling or looking for ways to downsize. As a buyer, staying within your budget and negotiating the best terms for your home loan is essential.

The market is dynamic and shifting month over month. Even if things are cooling off, high mortgage rates and inflation are keeping home prices much higher than before the pandemic.

Any real estate transaction is a huge financial responsibility and is not to be taken lightly. Regardless of which side of the real estate market you are on, it is important to watch the trends and calculate how a decision will affect you financially. Independent of what is happening, or your location, prioritize making the best decision for you and your family.

More Articles From the Wealth of Geeks Network:

This post was produced by The Female Professional and syndicated by Wealth of Geeks.


Sanjana is a physician anesthesiologist, avid traveler, and entrepreneur. She founded The Female Professional in order to give women a voice, a community, and provide resources to help them overcome hurdles and achieve success.

With her experiences as a physician, as a CEO of a startup, and as a writer, she understands the struggles and frustrations that women face. She also understands what it takes to move past those things and come out on top.

Through this platform, Sanjana aims to empower women to be their best, authentic, selves, achieve work/life balance, and live life to the fullest.


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