“We’re experts at replicate and duplicate. So, what we do is take a look at what the pension plan from the super endowment funds in the ultra-high-net worth are doing and adopt that philosophy in our asset allocation model, which gives us great success, even through the COVID days,” said Forman. “So, we deliver a smoother ride for clients’ portfolios, which I think, again, translates into that referability.”
Read more: Harbourfront Wealth Management
On the asset allocation side, the team leans on education, providing a bi-weekly insider’s report that makes the public and private markets more transparent to clients. Between those, it provides clients with a lenders’ report that informs them about increasing interest rates in an inflationary environment and how that affects them. It also provides a monthly protection report that is geared toward risk management to protect the household income, even in estate planning.
“It starts to open the door, so it become a little bit more palatable to broach those topics that they might not otherwise want to talk about,” said Forman.
Beyond that, Forman does a lot of public speaking. Strategic’s team has done a video series, dinner events, and mental health awareness event. During COVID, it also started a “brighten your day” campaign, where it sent flowers to various clients, which cheered them up and won more referrals.
