Hear more: WP Talk, Lori Pinkowski
Pinkowski has a passion to educate the community, a value she also attributes to her family, since she went to German school twice a week after her regular school day for a decade as a child and teen. That value has underpinned, and helped her grow, her business, as she’s worked to crate a platform for clients to feel safe to come to her about anything.
She started her business by cold calling, hosting presentations, and doing trade shows. But, she’s also written regular newspaper columns for one of the Vancouver papers and, in the past 13 years, done almost 700 weekly live shows on the markets, real estate, and tax planning, and whatever other topics her listeners want to hear about.
“Educating the public – that’s my passion – and it’s fun to be on the radio and express my opinions on air. But, I like protecting the Oprahs out there. That’s my goal: making sure they can make informed decisions,” said Pinkowski, noting that doing podcasts, radio, and various articles have not only helped to educate the public, but given her a strong brand in Vancouver.
Pinkowski has also built her business on transparency, particularly being upfront about fees. Early on, she’d advise clients who came to her about the 5% commission that advisors were collecting for their locked-in mutual funds.
