An email signature is a simple way to generate more leads for your business. Business owners are constantly running marketing campaigns through email. Because email allows you to speak to your customers directly, it is a highly personalized and effective marketing strategy.
These campaigns give marketers complete control over
audience, message and timing. At the bottom of the message, an email
signature in itself can also be a strong
marketing tool. It allows you to turn each of your employees’ daily
business emails into their own marketing channels.
When they contain the right elements and information, email
signatures are a powerful lead generation tool. If you are interested in
generating more leads through email:
Here are Five
Ways to Optimize your Email Signature
#1. Get Personal with a Headshot
Generate more leads with your email signature by getting
personal. Faces can be powerful tools in marketing. Putting a face to a name
builds trust in the business world. Add a strong headshot to your email
signature to make it more personal.
This will help you stand out and make your interactions with
customers feel more sincere. Prospective clients feel more comfortable
with people they know.
Including a headshot in your work email signature lets clients put a face to the name. This makes people more likely to trust you. Get more personal by adding a headshot to your email signature to generate more leads.
#2. Include a Special Offer
Another way to generate leads with your email signature is
to include a special offer. One way to do this is to include a simple banner at
the bottom of your email. This gives the reader somewhere to go when they are
done reading your email. Use it to direct them to a new site for a free trial
or another special offer. Add a promotional code that is redeemable by
clicking on the link.
This is an opportunity to promote sales and new products. Specialize your offers based on buying cycles or other demographic information. Including a special offer in your email signature is another great way to generate more leads.
#3. Promote Upcoming Events
An email signature is also a good way to promote upcoming
events. If your business has a big event coming up, have your employees add it
to their email signature. This provides free marketing to your target
audience. This also drives
more leads to meet with you in person or visit your location.
Provide a banner in your work email signature that outlines
the details of the event. It can also be used as a link that brings customers
to an event website for more information. Generate more leads with your email
signature by using it to promote an upcoming event.
#4. Provide a Call to Action
Use your email signature to provide a call-to-action (CTA). An email signature CTA is
another avenue to go down for lead generation. This gives an email reader the
opportunity to engage directly with your company.
The call-to-action in your email signature is designed
specifically with the email recipient in mind. Use this knowledge to appeal
directly to them. For a customer interested in social justice, for example, use
your email signature to link to an online petition or campaign.
You can also use your email signature to invite readers to a
webinar or download an e-book. Get creative with a call to action in your email
signature to generate leads for your company.
#5. Link to Social Media
Generate more leads with your email signature by linking to social media. An email signature is a perfect opportunity to link your company’s social media profiles. Be strategic and choose only to your three most active profiles.
For a sleek look, use icons to link to these
accounts. These icons are familiar to your readers, making them more
likely to click.
Linking to social media in emails lets readers further engage with your company. This helps to reinforce your brand while increasing impressions. Link to social media in your email signature to generate more leads.
Wrap Up – Generate More Leads with Email Signature
Marketing professionals are always looking for the best ways
to use their email signature to generate more leads.
- Get personal and build trust by including a
headshot in your email signature. - Use a banner to provide readers with a link to a
free trial or special offer. - Promote an upcoming event to give potential
leads the opportunity to meet in person. - Engage with readers by including a
call-to-action that appeals directly to them. - Use icons to link your social media profiles and
let readers further engage with your company.
If you want to generate more leads with your email
signature, use the five strategies mentioned above.
