“We really want to help them maintain their strong sense of purpose, which is to have a positive impact to improve the lives of our clients,” she adds. “By providing the tools, the resources, and the guidance to help navigate these markets and anchor them to this really strong sense of purpose, we neutralize that risk of quiet quitting that could also impact the clients they work with.”
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Rakkar says advisors at Edward Jones get support through a regional structure. That includes regional leaders, as well as volunteer leaders who help their peers with advice to navigate volatility in the markets, professional challenges, and other hurdles they might encounter as they advance in their careers.
The firm’s Branch Team Advisory Board, meanwhile, offers a constant feedback loop between branch teams and the home office, keeping associates apprised of updates in technology, regulation, and other major changes to keep disruption to a minimum. Listening is also a crucial function for the board, which keeps an ear out for associates to identify their pain points and asks what priorities they’d like to see the home office set that would contribute to their practice’s success.
Finally, Rakkar highlights Edward Jones’s human-centred approach of telling individuals that if they need to reassess their priorities, the firm will be there to support them through different means like employee assistance programs, support groups, or giving them time to rebound.