If advisors want to ensure that more Canadians receive financial planning, they should embrace the diversity, equity, and inclusion mindset and tools to allow them to provide that in their communities.
“We’re realizing that there are many Canadians across all backgrounds who need help,” Ann Felske-Jackman, principal of Edward Jones Canada, told Wealth Professional. “They could be left behind by the financial services industry, but we have an opportunity as we learn more about these communities to identify how we might serve them.”
Clients may want choice, for instance, based on national origin, language, race, ability, gender, age, religion, social-economic status, family structure, or sexual orientation. While it’s up to each advisor to decide which segment to address, she said there’s also a business case to serve this diversity.
