Joe Rogan Net Worth 2023 [Salary, Investments, Wealth]

Joe Rogan doesn’t shy away from controversy on his podcast. But the man means business—and is worth a whopping $190,000,000 as we speak.

Whether you’re a fan, a critic, or a casual internet scroller, there’s no denying that Joe Rogan is a highly successful podcaster, stand-up comedian, reality show host, MMA artist, and UFC commentator.

But why is Joe Rogan so popular? And ‌where’s his money coming from?

Let’s get into it—

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Joe Rogan Net Worth in 2023

Joe Rogan has an estimated net worth of $190,000,000 in 2023, and his net worth is expected to grow at a rate of 28% each year, according to Forbes.

Joe Rogan’s average annual earnings are estimated at $141,000,000 a year—this includes around $60,000,000 from his Spotify deal, $48,000,000 from his podcast sponsors, and about $6,000,000 in YouTube earnings.

Rogan’s assets are valued at about $135,000,000 (his fifteen real estate properties priced at about $150,000,000 and an investment portfolio of $20,000,000).

How Much Is Joe Rogan Worth Right Now?

Here’s a quick look at all of Joe Rogan’s income streams:

And here’s an overview of Joe Rogan’s assets:

According to caknowledge.com, Joe Rogan’s liabilities (loans, mortgages, and so on) are approximately $30,000,000.

To calculate his net worth, we’ll have to subtract total liabilities from total asset value:

$218,000,000 – $30,000,000 = $188,000,000.

As you can see, our calculations are in line with Forbes’ $190,000,000 estimate for Joe Rogan’s net worth.

Want to put that into perspective? The interest on a 100 million dollars can bring in anywhere between a million and $8 million dollars per year alone.

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Joe Rogan Salary: Income Streams Breakdown

We’ve done the math. Now for the juicy details on each of Rogan’s income streams—

Joe Rogan Experience podcast: Spotify income

Approximate earnings: $60,000,000 a year

Whether you know this podcast because of Rogan’s “horse medication” recommendation to cure Covid, or from the impact it had on Bernie Sanders’ election campaign, Joe Rogan Experience podcast remains one of the most popular in the world—probably why Spotify bought it for over $200,000,000.

He signed a multi-year licensing Spotify deal on May 19, 2020—but it wasn’t until February 2022 that we found out the deal pays Joe $200,000,000 over three years (that’s about $67,000,000 a year).

Even if we assume it costs Rogan $7,000,000 to produce the show each year, that leaves him with at least $60,000,000 a year.

Was the Joe Rogan Spotify contract a wise move?

Some people would sell their best friend, change their name, and fight an alligator for $100,000,000. But was this a wise decision for Joe Rogan?

Celebritynetworth.com estimated Joe was earning just over $5,000,000 a year from the podcast in 2017. The same source predicted he was making $20,000,000 a year (just from podcast sponsors) before signing the deal. We speculated earlier that he’s making about $60,000,000 after the deal.

At face value, the answer seems obvious—$60,000,000 is definitely more than $20,000,000 or $30,000,000.

But here’s where things get a little complicated—Spotify’s exclusive contract implies that the podcast has been taken down from Apple, and almost fully removed from YouTube (two very important revenue streams for Rogan).

Not so obvious now, right? These two questions put things into more perspective—

What was Joe Rogan’s net worth before Spotify?

In 2019, Joe Rogan’s net worth before the Spotify deal was approximately $96,000,000.

What was Joe Rogan’s net worth after the Spotify deal?

In 2020, right after the $200,000,000 deal, Rogan’s net worth climbed up to about $128,000,000.

Joe Rogan podcast sponsors

Approximate earnings: $48,000,000 a year

Seems like Rogan’s podcast is a gift that keeps on giving. The sponsor money bag is a big one.

How big exactly?

As one of the top ten podcasts in the world, Joe gets over 200,000,000 downloads every month. At current advertising rates, a 60-second ad can fetch $16–$24 for every 1,000 downloads.

Let’s assume he makes an average of $20 for every 1,000 downloads.

That’s 200,000,000 downloads a year / 1,000 x $20 x 12 months = $48,000,000 a year from podcast sponsors.

Joe Rogan movies, comedy shows & tours

Approximate earnings: $23,000,000 a year

At age 26, Rogan was an up-and-coming standup comedian in New York.

Around the same time, he moved to Los Angeles to try his luck in acting. Joe had a successful sitcom career with the comedy News Radio. He also hosted top reality shows like Fear Factor and The Man Show.

Out of all these paths, the one that’s consistently making Rogan money is comedy.

Before the pandemic, he was performing at about four venues a month across the US, with an average capacity of 15,000 seats. The tickets cost anywhere between $40 – $120, and he was usually selling at 80% capacity.

Let’s assume an average ticket price of $60 and that he pockets about 50% of sales.

That gives us four venues x 15,000 seats x $60 a ticket x 80% capacity x 50% cut x 12 months = $17,300,000 per year. So the Joe Rogan tour alone makes him around $20,000,000 a year.

Rogan also released six comedy specials—and made around $5,000,000 from his Netflix special alone.

YouTube earnings

Approximate earnings: $6,000,000 a year

Remember the podcast? It makes Rogan money on YouTube, too.

While his main podcast channel still gets over 75,000,000 views a month and has over 14,200,000 subscribers, his other media outlet has about 353,000 subscribers and gets over 55,000,000 views a month.

Data from Influencer Marketing Hub suggests that the average YouTube channel makes around $18 per 1,000 ad views (which equals an average of $4 per video view).

Let’s do the math—

130,000,000 views per month / 1,000 x $4 = $520,000 per month from YouTube Adsense.

That’s about $6,024,000 per year.

Profits from Onnit

Approximate earnings: $2,000,000 a year

Unsurprisingly, Joe Rogan is associated with a fitness brand (in fact, he owns 50% of it).

We’re talking about Onnit—the health and wellness company that offers supplements, food, and fitness equipment.

As the face of the brand, Rogan is responsible for marketing it to his audience. In 2021, Onnit agreed to a buyout by Unilever for an undisclosed amount. While most experts estimate the deal to be around $100,000,000, some go as far as $250,000,000–$400,000,000.

So Joe’s net worth from Onnit is huge—but in terms of actual income, we estimate he makes around $2,000,000 a year.

Joe Rogan UFC net worth

Approximate earnings: $2,000,000 a year

In his 15th year of schooling, a bully got Rogan in a headlock to humiliate him. Joe was determined never to let that happen again—and took up Taekwondo to defend himself.

But after winning the US championship at age 19, he stopped competing to avoid permanent brain damage.

In 1997, Dana White and Joe Rogan started their collaboration when the former invited Joe to commentate for the UFC (Ultimate Fighting Championship).

Dana later pointed out that Joe wasn’t paid for the first twelve events. Things are a little different now, with Joe making around $50,000 per event.

With around 40 UFC events a year, that’s $2,000,000 a year.

Joe Rogan Celebrity Net Worth Growth

Here’s a quick look at how Joe Rogan’s net worth has grown over the years:

JRogan Net worth vs Other Popular Podcasters

Here’s how Joe Rogan’s net worth compares to other popular American podcasters:

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Why Is Joe Rogan So Popular?

Joe Rogan’s appeal is two-fold—his unfiltered rawness and tireless optimism.

Most of his podcast episodes are over two hours long and with little to no editing. He says exactly what’s on his mind, which—combined with his emotional delivery—leaves a profound impact on his listeners.

The other aspect that works in Joe’s favor is his positive attitude—he’s a “when life gives you lemons, grab tequila” kind of guy. He dabbles with topics around success, motivation, and self-respect, which often incite powerful reactions from his listeners.

But Rogan’s secret weapon is his actual target audience. Morning Consult’s survey reveals seven in ten avid Rogan fans are men, and 64% are white. Given that this group forms most of the American population, media platforms that unabashedly talk about their problems are likely to become popular.

Can You Replicate Joe Rogan’s Podcasting Success?

Looking at the net worth of popular podcasters it’s obvious that podcasting can pay well. But can you replicate this kind of success?

We spoke to experts from the podcasting industry to find out what it takes to build a successful podcast—

Craig Harris Richard, creator and host of the Sleep Whispers podcast, says, “I’ve achieved over five million listens with my relaxation podcast, Sleep Whispers. Here’s the trick: you got to do the difficult thing to ensure you have less competition. I started Sleep Whispers in 2016 and yet there are only a few competitors. That’s because fully whispered podcasts are difficult to produce, and can feel awkward.”

Kathryn Musilek, Founder of Shark Party Media, has worked with several podcasts on their PR and guesting. She says, “You have to truly commit to a regular posting schedule of at least one episode per week, for at least 2 years. Of course, there are undeniable factors based on the content, including an ear-catching premise, and intelligent or entertaining personalities on the mic—but without the regular posting commitment, none of these positive characteristics can push a podcast into an engaged following.”

Key Takeaways