How to Work From Home as a Pinterest Manager

August 14, 2023

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If you love surfing on Pinterest, pinning new items, and curating boards, you could turn your love into a legitimate side hustle. But how exactly do you work from home as a Pinterest Manager, how does it all work, and what’s a Pinterest Manager anyway? Here’s everything you need to know.

How Does Pinterest Work?

Pinterest is a website used to find fresh inspirational content, especially for users who are shopping or looking to buy something.

Pinterest also strives to provide an answer, similar to Google. While technically considered a social media site, it works like a search engine as well. So those that are most popular with Pinterest tend to know how to create eye-catching pins and appropriate keywords.

What Is a Pinterest Manager?

Simply put, a Pinterest Manager aids companies in promoting their content, goods, and services on the Pinterest platform.

They help clients in e-commerce, brick-and-mortar, and service-based businesses reach their goals and objectives via social media marketing. A Pinterest Manager focuses on getting clicks, traffic, and organic sales growth.

What Does a Pinterest Manager Do?

Now that you know what a Pinterest Manager is, what exactly do they do?

Pinterest Managers focus on the Pinterest platform, including content creation. They frequently produce infographics and pins, are well-versed in SEO and Rich Pins, conduct keyword research and locate relevant keywords, optimize boards, profiles, and pins, and plan pins for posting regularly.

So you can expect to spend a lot of time on Pinterest and using Pinterest tools (like Tailwind) during your day of work.

Why Would Someone Hire a Pinterest Manager?

Why would people look to hire a Pinterest Manager for Pinterest? Because Pinterest offers opportunities for extra traffic, sales, and more, simply by using eye-catching images and SEO.

People are only now beginning to appreciate the potential of Pinterest, which is quickly becoming one of the top visual discovery search engines available.

A Pinterest Manager who understands the ins and outs of the platform may help a business develop dramatically by actively spreading its brand. A well-curated Pinterest page can assist in directing vital visitors to a website.

Business owners are willing to pay good money if they know you can explode the traffic to their website and sales.

What Skills Do You Need To Become a Pinterest Manager?

Before you dive in as a Pinterest Manager, there are a few skills you’ll want to have or learn.

Communication skills
A strong grasp of the English language
Organizational skills
SEO basics (or be willing to learn)
How to use Pinterest, including Rich Pins
Social media knowledge
Basic graphic design skills

Of course, there are other skills, like email management, that you’ll need to know, but the above skills are the most important.

How Much Can a Pinterest Manager Make?

First, it’s important to remember that Pinterest Manager isn’t really a “job” because many managers have their own business and charge their clients based on how much they want to make.

With that said, the starting pay for complete beginners is around $20 to $35 per hour, but you can certainly make more. This is especially true once you’ve gotten client results and built your business. Many experienced Pinterest Managers make upward of $100 an hour or more.

Since a Pinterest Manager’s pay varies according to your professional rate and level of expertise, there is no set income for a Pinterest Manager.

How to Become a Pinterest Manager

Now you know everything there is to know to get started with this type of online work. Here are some easy tips to start.

Learn How to Manage Pinterest

Utilizing Pinterest for business is very different from doing so for fun. Being fully knowledgeable about using and maximizing a Pinterest account for a company is the first step to becoming a full-time Pinterest Manager.

As a Pinterest Manager, you should know how to utilize Pinterest. This includes confirming a website with Pinterest, enabling rich pins, optimizing a Pinterest profile and images, creating quality Pinterest boards, and more. You should also be able to interpret Pinterest Analytics, know how to schedule pins, and how to write SEO content.

If you’re unsure how to do any of this and want to keep things easy and simple while you learn, you can always take a course specifically designed to make you a Pinterest Manager. I trust Pinterest Manager Academy the most, but there are other courses out there that you can take!

Create a Portfolio or Website

Next up, you’ll want to create a portfolio or website to market your skills, get new clients and jobs, and keep your business growing.

You can create bundles and prices just for your Pinterest services and reach out to potential clients on what you offer and how you can work with them.

Remember, it’s okay if you haven’t had your first client. You can do one of two things when you first start — use your own Pinterest as a case study on growth, or work with a friend or family member or someone else at a big discount and grow their account for a testimonial.

That way, you can showcase something even though you’re a beginner.

Find Clients

Now that your skills and website or portfolio are ready, you’re ready to find clients!

There are many ways to find clients, including job boards, online via cold pitching, social media, and Pinterest itself, and looking into small businesses’ websites.

Some progras, like Pinterest Manager Academy, also have client leads to make finding clients easy.

Examine the potential client’s boards, pins, and profiles on Pinterest carefully to determine how they may enhance their presence there.

The more you know, the better. Whatever method you use to attract clients, be upfront about the fact that you haven’t had much experience professionally managing a Pinterest account up to this point, but also be informed and assured that you know what you’re doing.

Market Yourself

How do you market yourself to potential clients, even if you’ve already had a few? Inexperienced Pinterest managers’ biggest error is forgetting to market themselves. Additionally, self-promotion should not mean being pushy. Instead, create a brand presence where you are known as a reliable and important information source.

This will help you generate organic leads and cultivate a devoted following of potential clients.

Keep in mind that you are not required to use every platform to do this. The three that are currently most popular (excluding Pinterest) are Linkedin, Instagram, and TikTok.

Sharing customer testimonials and the outcomes (generic info, not private data!) of your marketing efforts is a tried-and-true method of self-promotion without coming across as salesy.

Continue to Learn

Last but not least, never stop learning! Pinterest changes often, so you need to stay on the current trends. You’ll also want to keep up with SEO trends, marketing, and gaining new clients.

This is not the job for you if you’re not willing to constantly learn new things.

How to Get Pinterest Manager Jobs

There are so many ways to get clients as a Pinterest Manager. Here are just a few.

Join Facebook Groups

First, Facebook groups are still popular and well-used, even if Facebook itself isn’t! Join Facebook groups where companies want to recruit Pinterest VAs and Pinterest Managers to help them with their company. You can also join groups made for Pinterest Managers and build up some referrals.

Join A Program

Next up, some courses and programs offer client leads if you join them. So if you’re already paying for a course or program, utilize their leads! Becoming a Pinterest VA helps students find paying clients. Check out this free workshop if you’re serious about working as a Pinterest VA to learn more.

Send Cold Pitches

Look into businesses and entrepreneurs that don’t have an active Pinterest account or need to improve theirs, find some contact info, and pitch to them!

Optimize Your Social Media/Website

You can also have clients flocking to you if you optimize your own information. Don’t be afraid to showcase your work on your social media accounts, including Linkedin.