Monday, October 9, 2023
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Investors Who Think They Know More May Pay Higher Fees, Finra Study Says



Overconfidence may not be helping investors’ wallets, according to a new report released today by the Finra Foundation that found investors who think they know more pay higher fees.


The report also found that investors who demonstrated higher investing knowledge through testing paid lower fees than those who scored lower.


“Our analyses indicate that investors with higher levels of objectively measured investing knowledge reported paying lower fees, while those who have higher levels of self-assessed investing knowledge reported paying higher fees,” the report concluded.


On average, investors who rated their investing knowledge at 5.43 on a scale of 1.0 to 7.0 paid 4% or more in fees, while those who rated their investing knowledge at a lower level paid less in fees. Those who put their knowlege at an average level of 4.96, for example, reported paying fees of under 0.5%.


“This new study gives us even more evidence that bolstering investing knowledge, while also helping investors understand the potential limits of their knowledge, is vital to improving investors’ outcomes,” said Gerri Walsh, president of the Finra Foundation. “As the financial landscape becomes more complex with product offerings and investment choices, it remains important for investors to understand the relationship between fees and returns.”


Researchers did note that it’s possible investors may in some cases not be aware of the true fees they are paying. “Since the fees are self-reported, it is possible that investors with lower objective investing knowledge are not actually paying higher fees but are simply miscalculating/misestimating the fees paid,” the report said.


As a result, investors with high self-assessed investing knowledge may be more inclined to pay higher fees, even though investment performance has been linked to lower loads and expense ratios, researchers said.


In addition, some investors may knowingly pay higher fees for reasons of their own, such as the desire to work with a specific financial professional or for risk-reward tradeoff,  Finra noted.


Because research has shown that when investors are shown summary prospectuses about their investments they tend to focus on returns, researchers suggested that firms encourage advisors “to use tools that easily compare and analyze the costs and potential returns of various mutual funds, ETFs, and other investment options, while taking into account the impact of fees on overall portfolio performance.”


One useful tool is the Form CRW “conversation starter,” which is designed to prompt a discussion about the impact fees and costs will have on performance.  One such suggested question for investors to ask their advisors is “Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?” researchers noted.


“This offers a great opportunity to discuss the relationship between fees and return,” they said. 

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