Welcome everyone! Welcome to the 394th episode of the Financial Advisor Success Podcast!
My guest on today’s podcast is Christi Van Rite. Christi is the Founder of White River Consultants, a firm that provides administrative family office services to 17 ultra-high-net-worth households, and is on track to generate nearly $1.5M in revenue this year from its specialized services.
What’s unique about Christi, though, is how she evolved her career into providing this type of unique family office service after nearly a decade of working as a more ‘traditional’ financial advisor, when she realized that she had developed a unique skill set to get very deeply involved in the (many) administrative demands of running complex ultra-high-net-worth households, slowly becoming the communicative and coordinative glue to manage each family’s financial lives with her 8-person team.
In this episode, we talk in-depth about how Christi provides families with 4 primary pillars of administrative family office services – bookkeeping for their personal financial household, payroll for household employees, property management for their multiple homes, and information and document management – in order to both manage the day-to-day logistics such as paying bills, as well as managing their relationships with their other advisors, how Christi actually manages the financial needs of her complex client households, such as ensuring that all bills and household payroll are handled, while also maintaining a high level of cybersecurity and client privacy, and how, because Christi views her company as just one piece of the ‘puzzle’ that these complex families work with, she provides administrative but not investment management services, and intentionally uses a tech stack that the client owns themselves, not White River Consultants, so that the client can easily move to another administrative services company if they ever needed to.
We also talk about how Christi made the unexpected leap from traditional financial planning and into administrative family management simply by showing up to the unconventional opportunities as they presented themselves, how Christi avoids the sensitivity of marketing high-net-worth family “success stories” by instead building robust referral pipelines from attorneys, accountants, and even other financial advisors who manage their high-net-worth clients’ portfolios but don’t actually want to get this far into their top clients’ billpaying needs and the associated liability exposure, and why Christi insists on her team tracking their time for everything they do (even though they don’t bill by the hour) in order to measure team capacity and the complexity of their work.
And be certain to listen to the end, where Christi discusses how she curates, onboards, and trains highly specialized and competent team members to be able to run with the firm’s highly sensitive client interactions, how Christi manages the risk of serving relatively few high-dollar families and the potential revenue loss of being ‘fired’ by even just one family, by maintaining a high cash reserve with a year’s worth of payroll (to give her time to find a new client without having to let any team members go), and why Christi believes that administrative family office services is not only a viable and fulfilling career path for financial advisors, but also an underserviced part of the (traditionally very saturated) high net worth financial services industry, with space for new entrants and advisors looking to do less traditional planning and instead simply want to execute on all the tasks it really takes to run high-net-worth families’ complex financial lives.
So, whether you’re interested in learning about how to profitably provide administrative family office services, what it takes to make the leap from traditional financial planning, or how to build a highly specialized team to serve high-net-worth clients, then we hope you enjoy this episode of the Financial Advisor Success podcast, with Christi Van Rite.
