Sponsored by eBay Advertising
If you want to sell in bulk and make a full-time income as a reseller, eBay remains one of the top e-commerce websites for both sellers and buyers.
With a worldwide audience of interested customers, an easy-to-use seller hub and tools, and a new advertising dashboard with a simplified portfolio, there’s never been a better time to start selling and advertising on eBay!
Here is how to use their new and improved promoted listings to gain higher visibility, increase sales, and grow your business!
If you’re new to selling on eBay, be sure to check out our step-by-step tutorial for getting started on the platform.
Before You Jump Into Advertising
Before you spend your hard-earned money on advertising, you need to ensure that your eBay listings are fully optimized. This means having an attention-grabbing headline, high-quality photos from multiple angles, researching the right price for your item, and incorporating eBay SEO techniques so that your items show up in eBay’s search results.
Here are some basic copywriting techniques to write an eBay listing that generates results:
- Use relevant keywords in your title and description to ensure that your product is easily found in the search results.
- Be descriptive, adding details like color, brand, condition, size, and materials.
- Break up your text into simple, easy-to-read paragraphs.
- Use natural lighting in your photos, and make sure your background is free of clutter.
- Proofread your listing for typos and errors.
- Be sure you have each listing filled out completely, choosing the appropriate category, product identifiers, and specifics.
- Have clear and concise shipping and return policies in place.
New eBay Advertising Dashboard
If you’ve ever tried running online ads before, you know that there can be a steep learning curve. But not only that, you don’t want to waste money running ads that don’t generate positive results. With eBay’s new and simplified advertising dashboard, you can easily run ads that help gain extra visibility and increase sales with just a few simple clicks.
eBay has totally revamped the advertising dashboard with more intuitive navigation, advanced technology, and an all-in-one solution for tracking and optimizing ad campaigns.
Unlike before, the new advertising dashboard has its own tab in the Seller Hub, which offers a wealth of tools, stats, and personalized recommendations to make running ads a breeze. From real-time reports and simplified ad creation to trend-based data and advertising insights, you can make better use of your advertising dollars.
Here are some of the new features:
- Today’s Recommendations: Daily tips customized for you to help you enhance your advertising campaigns and improve results.
- Suggested Campaigns: Fully optimized, custom ad campaigns that are ready to launch based on eBay’s historical data and best practices.
- Trend-Based Campaigns: Use eBay’s AI tool to uncover current and emerging trends, complete with ready-to-go ad campaigns.
- Advertising Insights: Tips, tricks, and seasonal advice to make the most of your eBay advertising campaigns.
eBay’s Ad Placement Types
With eBay’s new advertising dashboard, simplified ad creation, real-time performance data, and personalized recommendations, here are your advertising options.
eBay Promoted Listings
With Promoted Listings, you can increase your sales and visibility by promoting specific listings to relevant buyers. With each promoted listing, you can choose a General Campaign Strategy or a Priority Campaign Strategy.
With the General Strategy, your listing has general access to ad placements, and you only pay for advertising once your item sells through a click on your ad. With a Priority Campaign, you get priority ad placement and advanced options like keyword targeting. Priority Campaigns are charged on a PPC (pay-per-click) advertising model. Each option comes with detailed reporting, so you can easily track ad performance, update and modify your campaigns, and set your ad budget.
eBay Promoted Stores
Promoted Stores offer greater visibility to your storefront and highlights your top inventory categories. With this option, you can drive brand awareness and showcase different shopping categories or coupon codes. This advertising option is only available to above-standard and top-rated sellers with an active store subscription on US, UK, DE, FR, IT, or AU sites.
Promoted Offsite Ads
Offsite Ads are targeted at consumers off the eBay platform. With this option, you’ll use popular external channels like Google for your promotions. The benefits of using Offsite Ads include an expanded audience, high-intent keyword targeting, and a quick and easy setup.
To reach a wider audience of interested buyers, click on the Advertising Tab in the Seller’s Hub to launch a campaign and view your stats and personalized recommendations.
What Kind of Results Are eBay Sellers Getting?
The results you obtain from your eBay advertising campaign will depend on many factors, such as the types of items you’re selling, seasonal demand, your ad budget, the quality of your images and ad copy, and others.
Here are some seller success stories that I think you’ll find interesting.
- Rarewaves used Promoted Listings (General Campaign Strategy) combined with an eBay seller coupon to increase sales by 67%.
- Heat & Pump used Promoted Listings (General Campaign Strategy) to increase sales by 244%.
- Preston Gause, who sells trading cards, increased his eBay sales by 92% using Promoted Listings (General Campaign Strategy).
eBay Advertising Wrapup
Whether you want to sell clothes, motorcycles, electronics, or something in between, eBay’s simplified advertising dashboard and options can help you secure more visibility and sales. With a variety of ad types and comprehensive tools and insights for getting started, eBay’s advertising options make it easy for sellers to launch campaigns, measure their results, and overall achieve their financial goals.
This post was sponsored by eBay Advertising and written by Holly Reisem Hanna. Please be aware that we only promote advertising from companies we can legitimately recommend to our readers. See our disclosure policy for further information.
