Do you want to become a powerful influencer and be among the influential people in your industry? Here are the top things you need to do for influencing others and building your credibility to become an authority in your industry.
In order to rank amongst the top influencers, like Chiara Ferragni in fashion, you need skills related to controlling, leading and speaking up. You have to be an expert in your field and articulate your ideas clearly.
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If you want to be heard and want others to look up to you, follow your advice, there are many ways you could be exactly that – influential women or men. An influencer must have a strong personality that attracts the masses.
The basic strategy involves learning of skills in your niche industry, developing good communication skills to attract more people towards you, speaking at local meetings and proposing your ideas.
6 Dynamic Ways to Become a Powerful Influencer
#1. Persuasion Skills – Influence and Persuasion
You need persuasive skills in every department of life. For instance, you have to persuade your teenage daughter to clean up her room. To some, persuading people seems to come naturally, whereas others need to learn it.
- How to become an influencer? Don’t talk constantly and become a nag. Just reiterating your idea wherever does not mean anyone has bought into your idea.
- Don’t force your ideas on your audience. People should do what you advise because they want to and not because they are forced to.
- Use reward power to influence people. Rewards can include goods, services, an honor or simply praise. Tell them that they can attain happiness and popularity if they use a product.
Tip: Take a leaf from the story of the Wind and the Sun. That’s smart persuasion tactics for you.
- Become a most powerful persuasion expert by planning and strategizing before you act. Define your goals well and then choose whom you would like to persuade. Find out what motivates them (money, success, health, power, love, respect, happiness) and then tell them how they can achieve it.
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#2. Being an Activator
An activator makes things happen. They are able to turn thoughts into an action plan. You’re sitting in a meeting and find someone who’s just getting all fidgety and just waiting to start the exciting project on hand. They’ll probably be seen tapping their pen on the table or tapping their phone screen and initiating new actions.
Be a Go person even before Ready and Set. Set the ball rolling. Learn by doing and make things happen. Why not take up the StrengthsFinder assessment to find out whether you have the Activator within you. It can help you maximize your potential by knowing what your strengths are and learn the power of influence.
#3. How to Influence People: Use Good Communication skills
You want to stand out from the rest of the crowd? If you want people to listen to you, improve your communication skills. Words are the most effective tools that could build or topple a kingdom.
For instance, if someone asks you a simple question like ‘How are you’, tell him what’s really happening in your life. Use unique words to become a powerful influencer, because more people will listen to you.
Tip: When you’re aiming at power gain and want people to take notice of what you say, give them a reason. That’s all it takes. Just use the word ‘because’.
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#4. Critical Thinkers to Influential Leaders
Be critical, question assumptions and opinions and don’t just accept them as gospel. It will help you make smarter decisions and more importantly, people will value what you say.
Influencers listen to people who challenge your beliefs. Don’t categorize everything under black and white. Exchange your knowledge and thoughts to improve your leadership skills. The Rotman School of Management lays great emphasis on critical thinking for its curriculum.
Learn to see things from other perspectives. For instance, you might see a production problem as an obstacle, whereas someone else might consider it a good chance to revamp the system and offer something new.
Tip: If aspiring to be an influencer, be inquisitive, go into the ‘why’ and ‘what’ behind all propositions.
#5. Following Trends/Social Media
While considering ways to influence others, keep up with the latest trends in influencer marketing. Use videos for capturing the attention of your target audience.
Tip: Keep your demo video just within a minute. It makes it more compelling, as attention spans get shorter. All content must be sassy, quick and effective.
Weave a story around your product or service to influence your audience. Share real stories. You could become an instant hero with people looking up to you for advice. You don’t have to be a celebrity, just make the impact.
People spend a lot of time browsing through reviews and reading recommendations. Use the social media and other marketing platforms to offer your audience an experience that will get them involved.
Use Facebook Live or Instagram Live to allow people to have a glimpse of you and to get user feedback/reactions immediately.
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#6. The Power Paradox
Great leaders of today are aware that it is an important soft skill that can take you to new heights as an influencer. Put simply, power paradox means that you can become more powerful by giving power away.
That’s the height of irony. Increase your power and influence in leadership by empowering others. Be generous and share more with others. Don’t hoard resources. This will increases your esteem in the eyes of others and elevate your power.
Even in hunting societies, people who shared food, labor and protection, the great givers, enjoyed better status in society, when compared to the selfish Machiavellian.
Last Word
Becoming a person of influence can help you conquer the world. Consumers don’t buy a product or a service; they buy the story, the magic and the trusted relations.
You as an influencer can work your charm with your genuine campaign. More and more markets are looking for such influencers to make their campaign more effective.
Being one of the powerful people of the world is all about striking the right chord with your audience; mesmerize them with your words, your stories, your gifs and videos.
Are you ready to become an influencer in your field? Try implementing these tips.
