Online businesses and products are popular ways to earn passive income.
If you already have a platform with a strong following, or it you’ve devised a marketing strategy by way of email funnels and ads, you can potentially rake in some cash selling e-books or courses.
“Online courses make for great digital products, because people are always looking for how to do new things — whether it’s to learn about SEO, or take on another hobby or interest,” says
Mike Pearson, who created an online marketing course for bloggers who want to boost their SEO.
“The best part about selling digital products is that you only have to create the product once, and then you can sell infinite copies over and over again, truly earning money while you sleep,” says Pearson, who is the founder of Stupid Simple SEO.
Pearson makes a killing from his online course — the course costs $300 and he rakes in about $10,000 a month as a side income. As for the upfront investment, he spent 20 hours filming videos, writing text, making a sales page, and coming up with an email sequence to sell the course.
“It was a lot of upfront effort. The good thing is, the costs were minimal as I did all of the work myself,” he says.
